On August 10, 2020, an inland hurricane ripped through the midwest. It caused damage you had to see to believe. And once I saw it, I knew we had to act.
We pitched a cause marketing initiative to Channel Seed to help the communities rebuild. Our team backed it up with a micro-documentary about the storm. And we sold in an experiential activation one year after the storm to announce the donation and debut the documentary.
Watch the case study:
See the full micro-documentary:
Watch the trailer: