Before you read any further, you should know that this is a campaign about manure. Specifically, More Than Manure. The additive turns excrement into exceptional fertilizer. And while manure handling may never be enjoyable, MTM makes it a little more bearable.
The Wasted Potential campaign uses splat iconography to show what farmers can gain from their manure — more time, more yields and more profitability. The playful tone brings clean fun to the dirty job.
:60 Radio | Turning Waste Into Potential
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