After a series of mergers and acquisitions, a big name in human health became a major player in animal health. While the brand commanded strong awareness with White Coats, it didn’t mean much to ranchers and dairymen. This branding project helped introduce the old brand to a new audience and established long-term trust.
The project included foundations of branding — vision, mission and core values — tagline development, visual and voice guidelines, a brand book and the brand video, below.